The new Flos site is placed in the panorama of Italian design brands with a new communication paradigm that makes it unique and sets itself as a new trend. It is not a simple showcase site that shows products but makes us discover the history of each product and the intimacy of the designers who created the year. The home and the section on stories informs us about topics concerning art and design at 360 degrees. Flos deals with culture with an irreverent cut that captures the reader's attention with the same intensity as a magazine.