PITCH - Redesign of the webside, E-commerce and definition of new communication strategy. The Etro brand is a brand with a great family tradition made of love for beauty, love for travel and passion for collecting. For this reason we developed a communication plan and shopping experience that mixes elegance, tradition and heritage of the brand. The ucustomer can fell the inspiration and products tougether. A unique buying experience comparable to a visit to an art gallery. To complete the experience we have designed a magazine focused on Etro's world